Who we are

Brand & Basket is a boutique marketing studio built for supermarkets, retailers, and wholesalers who want clarity, creativity, and commercial impact — not cookie-cutter campaigns.

Founded by Courtney, a strategist with over a decade of hands-on experience across IGA stores, boutique retail, and wholesale products, the studio was created to bring sharp, strategic support to independent businesses.

Rooted in real retail know-how, we deliver marketing that actually works — from brand development and catalogue systems to digital visibility and in-store collateral. Our solutions are practical, scalable, and tailored to how local businesses operate.

Whether you’re rebranding a neighbourhood grocer, launching a new retail concept, or preparing your product for shelves, we help you stay consistent, visible, and easy to shop.

What We Value

Local-first — We support community-driven, independent businesses.
Boutique, not bloated — You work directly with a strategist, not a sales team.
Built to hand over — Our tools empower your team, not create dependency.
Real-world results — We care about impact on the ground, not just in a dashboard.