Marketing . Strategy . Visibility .

Marketing . Strategy . Visibility .

Person holding several ears of corn with husks partially peeled back.
Person carrying a green tote bag with the word "GREENFOLK" printed on it, filled with flowers, shopping at a produce section filled with watermelons and other vegetables.

For supermarkets, retailers & wholesalers who want more than cookie-cutter solutions

A hand holding a bottle of Calneggia Nero D'Avola Syrah wine against a textured red wall.
A torn piece of paper with the words 'SCROLL DOWN' printed in black, curved around a downward pointing triangle.

where strategy meets shelf appeal

Brand & Basket is a boutique marketing studio grounded in deep retail knowledge and sharp creative thinking. We work with independent supermarkets, retailers, and wholesalers to bring clarity to your brand, structure to your marketing, and standout ideas that drive real results.

From brand foundations and catalogues to email, CRM campaigns, in-store promotions, and digital visibility — we build systems that simplify the everyday and creative that captures attention where it counts.

LET'S TALK
Green sign with the word "GREENFOLK" hanging from a metal arm attached to a brick building.

WHAT WE DO

Set your business up with clarity, confidence, and a brand that actually means something.

We help independent retailers and supermarkets develop a brand that’s as strategic as it is stylish — from naming and identity through to brand messaging and positioning. Whether you’re launching something new or refreshing something established, this is your foundation for everything that follows.

BRAND FOUNDATIONS

Messaging & Frameworks

Website + Launch Asset

Ongoing Advisory Support

Google Business Optimisation

Reporting & Insights

Meta Advertising Setup & Strategy

Identity Direction

Naming

Strategy & Positioning

Brand Guides

Open magazine pages displaying Greek extra virgin olive oil products and information, including a bottle, a bowl of olive oil, and a person harvesting olives.

Seasonal campaigns, sorted

We create the systems, tools, and templates you need to deliver polished, professional promotions—across catalogues, social media, and in-store signage. With the right balance of structure and creativity, we help you turn sales events, store launches, and product pushes into cohesive campaigns. These campaigns boost visibility, drive foot traffic, and increase revenue — without reinventing the wheel each time.

Campaign & Promotion Systems

Catalogue Systems

Promotional Planning

Content for Seasonal or Launch Campaigns

POS & Signage Design

Community Initiatives

Social Media Set Up & Strategy

Overhead view of four people working at a round table with laptops, notebooks, smartphones, glasses of water, and a small vase with yellow coins.

Make sure customers can find you — and choose you.

From local SEO setup to Google reporting, we help businesses get seen in search and show up with confidence online. From search engines to social platforms, our digital visibility services are built for bricks-and-mortar retailers who want simple, effective tools to improve online discovery and in-store foot traffic.

Digital Visibility

Google Analytics + Search Console

Local SEO Setup